More than 400 Arizona business owners and corporate community leaders will be treated to an introduction to America's hottest sport - NASCAR - at the 2007 PIR Business Summit: A Look Behind the Numbers. Entering its fourth year, the PIR Business Summit has included distinguished guests such as Senator Jon Kyl, NASCAR President Mike Helton, Fox Sports Chairman and CEO David Hill, and veteran driver Kyle Petty, who have provided a compelling, behind-the-scenes look at the sport that is the No. 2 rated sport on television, and No. 1 in fan loyalty.

NASCAR is a sport that offers some of America's most recognizable athletes and delivers proven economic results. The two annual NASCAR weekends at PIR equate to hosting a Super Bowl every year in Arizona. Jobs are created, tourism increases, and local businesses flourish – resulting in an estimated economic impact of up to $200 million per event and over $400 million annually in Arizona! This year’s panel includes NASCAR Chairman and CEO Brian France, Hendrick Motorsports owner Rick Hendrick, who recently executed the signing of Dale Earnhardt Jr., the most sought-after free agent in the history of NASCAR as well as Brent Dewar, Vice President of Field Sales, Service and Parts for General Motors North America.

We would like to invite you to be a part of this unique experience, as PIR again takes a behind-the-scenes look at the business of Arizona's hottest sport – NASCAR.

Friday, November 9, 2007

10:00am PIR Gates Open

12:30pm Business Summit Guest Registration Open

12:30 - 1:30pm Cocktail Hour

1:30pm Lunch is Served

2:40pm Business Summit Panel Discussion

3:30pm Business Summit Concludes

3:40pm NASCAR NEXTEL Cup Series Bud Pole Qualifying

6:00pm Casino Arizona 150, NASCAR Craftsman Truck Series race

Checkered Flag PIR After Dark Fan Festival